Meow Wolf Debuts “The Atrium” At 2018 SXSW Film Festival

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Immersive VR Story Installation Created in Partnership with Faceware Technologies, Leap Motion, and HP

MARCH 7, 2018 – Meow Wolf, the Santa Fe-based art collective, is set to debut its immersive VR story installation “The Atrium” at the 2018 South by Southwest Film Festival. Created in partnership with Faceware Technologies, Leap Motion, and HP, this revolutionary digital interactive experience will be available to festivalgoers at the JW Marriott in downtown Austin on March 13-15th.

“The Atrium” marks Meow Wolf’s groundbreaking foray into the world of interactive digital storytelling. With this new, state-of-the-art VR experience, the collective channels the creativity inherent to its acclaimed, large-scale installations into a new form of storytelling, and offers participants a uniquely visceral VR experience in return.

“We’re moving away from thoughts and patterns that reinforce passive media trends. The tools are finally here to create worlds that know you’re there, and stories that can stare right back at us,” said “Atrium” director Brian Solomon.

By entering “The Atrium,” SXSW attendees have the opportunity to continue exploring mysteries surrounding the Selig family by assuming the identity of a Charter agent, downloaded into the body of the families cybernetic pet. Adrift in the multiverse, they’re tasked with investigating Morgan, daughter of the mysterious family.  “The Atrium” weaves in and out of Morgan’s empathetic world in an escapism-fueled fantasy.  

To create this groundbreaking VR story experience, Meow Wolf designed a roomscale haptic platform to create  a realistic sense of locomotion, and ground audiences in the virtual world by controlling the real space it occupies.Collaborated with Faceware Technologies, developers of Faceware Live, which gives studios like Meow Wolf the ability to produce live and interactive facial animation in realtime; Leap Motion, whose unprecedented hand tracking technology lets you reach into virtual and augmented reality to interact with new worlds; and innovative tech giant HP.

Together, they’ve created the ultimate haptic interactive story experience that leverages breakthroughs in technology with years of interactive design knowledge found within Meow Wolf’s Creative Studios. In designing “The Atrium,” Meow Wolf itself utilized a unique combination of narrative techniques developed around real-time engines, mixed reality, interactive scenography, installation art, music, and performance.

Written and directed by Brian Solomon, “The Atrium” was executive produced by Meow Wolf CEO Vince Kadlubek, and Nicolas Gonda, producer of Terrence Malick’s award-winning “The Tree of Life” and “Voyage of Time.”

SXSW attendees can experience “The Atrium” from March 13-15th at JW Marriott (110 E 2nd St. Austin, TX 78701) from 11AM to 6PM. For more information, please visit:

About Meow Wolf Entertainment

Meow Wolf Entertainment is an experimental production studio within the collective. The immersive digital team explores the edge where technology meets storytelling. They blend a combination of narrative techniques developed around real-time engines, mixed reality, interactive scenography, installation art, music, and performance. They are a future-facing story collective aiming to redefine entertainment.  

About Faceware Technologies

Faceware Technologies Inc. (FTI), established in 2012 after years as part of leading facial tracking and augmented reality company Image Metrics, is dedicated to meeting the needs of professional animators in the video game, film, television, and commercial industries. The company’s Faceware Facial Motion Capture product line has been utilized in the production of hundreds of video game titles, feature films, music videos, commercials, television shows, and stage plays, and is the leading facial animation solution provider for clients such as Double Negative, Digital Domain, Blur Studios, Activision-Blizzard, Rockstar Games, Microsoft, 2K Sports, Electronic Arts, Ubisoft, Sega, Sony, Bethesda, Motion Theory and Moving Picture Company. Faceware’s product consists of the Faceware GoPro and Pro HD Headcam and Tripod Capture Systems; Faceware Analyzer, which allows clients to analyze and process their own performance videos; Faceware Retargeter, an Autodesk plugin which allows users to create facial motion capture data at a much faster rate than traditional methods; and Faceware Live, the real-time facial capture and animation solution.

About Leap Motion

Leap Motion’s mission is to build a natural connection between people and technology to unlock the potential of both. The company’s unprecedented hand tracking technology is a combined suite of software and hardware, allowing users to reach into virtual and augmented reality to interact with new worlds.  Leap Motion was founded in 2010. The company is privately funded and headquartered in San Francisco.  More information:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at

Faceware Powered Altered Carbon AR Comes to Life and Wins Top Honors

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The Faceware powered Altered Carbon augmented reality experience for Netflix won big at the recent 2018 Lumiere Awards for Best Augmented Reality Experience. Created by MacInnes Scott and Here Be Dragons, the teams used Faceware’s Live realtime motion capture software to deliver the award-winning experience. The Lumiere Awards recognize outstanding international achievement in the creation of immersive storytelling using advanced visual technologies, including augmented reality, virtual reality, high dynamic range, stereo 3D, artificial intelligence, realtime rendering, and more.

Congratulations to all this year’s winners and see how the Altered Carbon experience is engaging with audiences on new levels of interactivity.

Faceware is Proud to be an Integral Player in the Madden 18 Story Mode, Longshot

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EA just released their Concept to Completion: Madden 18 Longshot behind the scenes piece, and we’re pretty thrilled to see our Faceware gear on these talented athletes and actors. Our longtime relationship with sports games has resulted in some spectacular releases, of which Madden 18 Longshot story is no exception! Here’s an excerpt of the piece – be sure to click through to read the full story HERE.

Madden 18 will have an immersive new story mode called Longshot, joining FIFA’s The Journey as single-player, cinematic experiences in EA SPORTS games.

We sit down with Longshot Mode creative director Mike Young and Producer Robin Cowie to get a behind-the-scenes look at how the mode came to life.

How long ago did the team start working on Longshot?

MIKE: Longshot as a concept is four years in the making. I worked with NFL Films to make a short concept video following a quarterback from the regional combine to draft day. This was before FIFA had its success with The Journey. I think the Madden leadership group saw potential when we delivered our opening playable cinematic in Madden 15.

What were some of the areas of focus for a producer on Longshot? How did you prioritize your time?

ROBIN: My primary job was removing blocks to enable the best possible creative experience. The guide for Longshot was to always tell the most cinematic story possible. We wanted to come as close as we could to a playable movie.

You produced The Blair Witch Project. How did producing Longshot compare to a movie?

ROBIN: There were many similarities—we worked with terrifically talented actors, like Mahershala Ali, and Mike was very prepared as a director. The biggest difference for me is the amount of creative control you have during the animation and digital camera parts of production. For most of a film, what is in front of camera accounts for 80 – 90% of the finished content. Only 20 –  30% have digital effects or digital manipulation. Creatively it gives you great freedom but it is a bit of a producing headache.

Read the complete story on

Faceware Technologies Rolls Out 2018 Pricing for Facial Motion Capture Software and Hardware

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Price reductions, new services and bundled hardware/software packages headline the offerings  

Los Angeles, Calif. – Feb 06, 2018 Faceware Technologies, the leading provider of markerless 3D facial motion capture solutions, today announced brand new pricing for 2018. From price reductions on popular software licenses, to new services, to new hardware/software bundles, the new pricing offers something for indie animators and studios alike, and can be found on Faceware’s new pricing page. It is effective immediately.

“At the end of the 2017, we conducted a complete audit of our pricing, which included a survey of our customers and resellers, as well as a review of all of our SKUs,” said Peter Busch, vice president of business development at Faceware. “As you’ll see, we have made some pretty big changes that I think our new and existing customers will love.”

2018 Pricing Update:

  • Analyzer 3.0 Studio Plus Price Reduction: Analyzer 3.0 Studio Plus software licenses have been reduced more than 20%. The new cost for a Single-user license including the first year of support is now $6,500.
  • Live 2.5 Server Price Reduction: Live 2.5 Server has been reduced almost 10%. The new cost for a Single-user license including the first year of support is now $3,000.
  • New Service: Facial pipeline stage auditing. Faceware will perform an on-site review and analysis of your facial pipeline. Review of proper lighting, acoustics, as well as cable routing, operator control, and proper storage and maintenance of our headcam systems will be covered.
  • First Year Support Now Included: First year of support for all software and Complete Systems is now included in the price.
  • New Bundles – Additional Licenses at No Additional Cost: All Pro Complete Systems now include multiple network licenses of each of our software products. These include:
    • Realtime Pro Complete:
      • Two (2) additional Live 2.5 licenses
    • Creation Suite Pro Complete
      • Two (2) additional Analyzer 3.0 Studio Plus licenses
      • Four (4) additional Retargeter 5.0 Studio Plus licenses
    • Ultimate Pro Complete
      • Three (3) additional Analyzer 3.0 Studio Plus licenses
      • Five (5) additional Retargeter 5.0 Studio Plus licenses
  • Two for One on Network Licenses: All Network licenses of Analyzer, Retargeter, and Live will include two seats/users. Existing owners of Server licenses can upgrade by simply updating their support subscription fee


Happy Birthday, Faceware!

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We’re happy to celebrate our 6th year with all of you and would like to thank you for helping us continue to change the face of motion capture and animation! Going 6 years strong, discover what else turns 6 this year.

Oculus Rift
Initially launched as a Kickstarter campaign in August 2012, the Oculus Rift has since grown to become one of the premier virtual reality headsets and forever changed gaming.
Google Project Glass
Google Project Glass gave us a peek at the future of AR and ushered in the start of a new era of AR that has since given us worldwide sensations like Pokémon Go.
BM 500-Mile Battery
Using nanotechnology, the lithium air battery can propel an electric vehicle for 500 miles on a single charge. One of the biggest breakthroughs of the year it was announced, the technology is projected to be incorporated into the design of consumer vehicles in 2020.
Ferrari F70
With a jaw-dropping 0-to-60 time of 2.5 seconds and a top speed of 250mph, the new Ferarri flagship was reborn.
SpaceX Dragon
While technically created in 2010, it was in 2012 that the SpaceX Dragon became the first commercial spacecraft to successfully rendezvous with the International Space Station, marking the beginning of commercial space exploration.

Faceware at the Montreal International Game Summit (MIGS) 2017

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Faceware Technologies is pleased to be returning to the Monteral International Game Summit (MIGS) this December 11-13, 2017 in Montreal, Canada. This summit brings together hundreds of international experts to one of the largest hubs of video game development in the world to share knowledge with the local and international developers attending the show.

Join us this December at Faceware Technologies booth 406, as we dive into the latest in facial animation and facial motion capture technology, including the groundbreaking technology behind the Star Citizen’s live player-to-player in-game character chat in which facial movements are instantly detected and streamed onto the character’s face with stunning realism.

Headed to Montréal and want to join us? We have a limited number of FREE passes to the show to give away. Email us at and we may have a free pass for you.

See you at the show!

Faceware Brings New Faces to Star Wars Battlefront II

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One of the biggest games of the year, the eagerly anticipated Star Wars Battlefront II releases today for PlayStation®4, Xbox One, and PC. Gamers will be brought face-to-face with some of the most iconic characters in the Star Wars galaxy. Heroes from all three eras of the Star Wars universe take part in this epic adventure with characters old and new.

Star Wars Battlefront II features an all new cinematic story featuring Commander Iden Versio in a thrilling new narrative unfolding after the Return of the Jedi. As Commander of the elite special operations team, Iden and the Inferno Squad complete the missions that no one else can. Fearless, the Inferno Squad fights to restore order in the galaxy and save the Empire its most desperate hour.

Faceware is proud to have partnered with EA to bring the latest chapter in the Star Wars saga to life. With the latest installment in the Star Wars series, EA’s animation team raised the bar for facial animation, using Faceware’s ProHD Headcam System to enhance the performance capture of their live actors for the new cinematic story. Animators then applied the new level of detail to the characters’ performances using Faceware’s Analyzer 3.0 Studio Plus and Retargeter 5.0 Studio Plus software packages. The result is an impressive set of characters that create the brave new world of Star Wars Battlefront II.  See more in a behind the scenes video of the making of Star Wars Battlefront II.

Call of Duty: WWII Earns Its Stripes

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Return to gritty combat in one of history’s greatest conflicts with Call of Duty: WWII. This epic recreation of the brutality and brotherhood experienced in some of the most intense battles of the last century redefines World War II for a new gaming generation. Faceware is proud to have been part of bringing the stories of the American 1st Infantry Division to life.

Halloween ’17 Part III – Gaming Frights Abound With Faceware Realism in VR

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If the characters in your gaming experience haunt your mind, visit you in your nightmare and cause you to stay awake with your lights on – we’re thrilled to be a part of that digital fright!

Faceware’s solutions have been used across a wide variety of digital entertainment products, from NBA 2K titles to the latest in the Call of Duty franchise, each time ensuring that the digital faces we see on screen feel completely convincing.

In virtual reality gamesthese facial animations swoop by in moments of sheer terror, striking fear into the heart of those who dare to look. A realistically contorted face is key to that, and that’s what Faceware’s hardware and software delivers for developers.

Faceware products deliver what developers are envisioning for these gruesome visages – specifically, the Faceware ProHD Headcam, which is worn by actors when performing roles, and then the duo of Analyzer and Retargeter with their animation team.

Analyzer draws upon Faceware’s sophisticated back-end to capture every nuance of the facial performance – all without the need for markers. From there, Retargeter takes the captured data and applies it to the facial rig, bringing the actor’s performance to life in the game world.

Check out the gruesome details in our ode to Halloween 17 with VR gaming frights!

Here They Lie

Paranormal Activity

Resident Evil

Wilson’s Heart

Countdown to Halloween ’17 Part II – Gaming Frights and Fantasy With Faceware Realism

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If the characters in your gaming experience haunt your mind, visit you in your nightmare and cause you to stay awake with your lights on – we’re thrilled to be a part of that digital fright!

Faceware software, allows gaming developers to achieve higher quality animation at unprecedented turnarounds, taking your gaming into the next level of realism. Here’s a quick summation of how the software works to create those characters you love, and love to hate!

  • Analyzer is ultra high-fidelity, marker-less facial motion tracking software. It converts video of an actor’s facial performance into facial motion tracking data that is used in Faceware Retargeter to create high-quality facial animation.
  • Retargeter is a plug-in to Maya, MotionBuilder, and 3DS Max that applies the facial motion capture data from Analyzer to a character. It allows you to take the high-fidelity tracking data you’ve acquired in Analyzer and retarget it into animation.

Check out Part II of our Halloween countdown looking deep into space. Who is out there – and are they friend or foe?

Destiny 2


Call of Duty: Infinite Warfare