“The Atrium”

Meow Wolf Debuts “The Atrium” At 2018 SXSW Film Festival

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Immersive VR Story Installation Created in Partnership with Faceware Technologies, Leap Motion, and HP

MARCH 7, 2018 – Meow Wolf, the Santa Fe-based art collective, is set to debut its immersive VR story installation “The Atrium” at the 2018 South by Southwest Film Festival. Created in partnership with Faceware Technologies, Leap Motion, and HP, this revolutionary digital interactive experience will be available to festivalgoers at the JW Marriott in downtown Austin on March 13-15th.

“The Atrium” marks Meow Wolf’s groundbreaking foray into the world of interactive digital storytelling. With this new, state-of-the-art VR experience, the collective channels the creativity inherent to its acclaimed, large-scale installations into a new form of storytelling, and offers participants a uniquely visceral VR experience in return.

“We’re moving away from thoughts and patterns that reinforce passive media trends. The tools are finally here to create worlds that know you’re there, and stories that can stare right back at us,” said “Atrium” director Brian Solomon.

By entering “The Atrium,” SXSW attendees have the opportunity to continue exploring mysteries surrounding the Selig family by assuming the identity of a Charter agent, downloaded into the body of the families cybernetic pet. Adrift in the multiverse, they’re tasked with investigating Morgan, daughter of the mysterious family.  “The Atrium” weaves in and out of Morgan’s empathetic world in an escapism-fueled fantasy.  

To create this groundbreaking VR story experience, Meow Wolf designed a roomscale haptic platform to create  a realistic sense of locomotion, and ground audiences in the virtual world by controlling the real space it occupies.Collaborated with Faceware Technologies, developers of Faceware Live, which gives studios like Meow Wolf the ability to produce live and interactive facial animation in realtime; Leap Motion, whose unprecedented hand tracking technology lets you reach into virtual and augmented reality to interact with new worlds; and innovative tech giant HP.

Together, they’ve created the ultimate haptic interactive story experience that leverages breakthroughs in technology with years of interactive design knowledge found within Meow Wolf’s Creative Studios. In designing “The Atrium,” Meow Wolf itself utilized a unique combination of narrative techniques developed around real-time engines, mixed reality, interactive scenography, installation art, music, and performance.

Written and directed by Brian Solomon, “The Atrium” was executive produced by Meow Wolf CEO Vince Kadlubek, and Nicolas Gonda, producer of Terrence Malick’s award-winning “The Tree of Life” and “Voyage of Time.”

SXSW attendees can experience “The Atrium” from March 13-15th at JW Marriott (110 E 2nd St. Austin, TX 78701) from 11AM to 6PM. For more information, please visit: https://meowwolf.com/the-atrium/

About Meow Wolf Entertainment

Meow Wolf Entertainment is an experimental production studio within the collective. The immersive digital team explores the edge where technology meets storytelling. They blend a combination of narrative techniques developed around real-time engines, mixed reality, interactive scenography, installation art, music, and performance. They are a future-facing story collective aiming to redefine entertainment.  

About Faceware Technologies

Faceware Technologies Inc. (FTI), established in 2012 after years as part of leading facial tracking and augmented reality company Image Metrics, is dedicated to meeting the needs of professional animators in the video game, film, television, and commercial industries. The company’s Faceware Facial Motion Capture product line has been utilized in the production of hundreds of video game titles, feature films, music videos, commercials, television shows, and stage plays, and is the leading facial animation solution provider for clients such as Double Negative, Digital Domain, Blur Studios, Activision-Blizzard, Rockstar Games, Microsoft, 2K Sports, Electronic Arts, Ubisoft, Sega, Sony, Bethesda, Motion Theory and Moving Picture Company. Faceware’s product consists of the Faceware GoPro and Pro HD Headcam and Tripod Capture Systems; Faceware Analyzer, which allows clients to analyze and process their own performance videos; Faceware Retargeter, an Autodesk plugin which allows users to create facial motion capture data at a much faster rate than traditional methods; and Faceware Live, the real-time facial capture and animation solution.

About Leap Motion

Leap Motion’s mission is to build a natural connection between people and technology to unlock the potential of both. The company’s unprecedented hand tracking technology is a combined suite of software and hardware, allowing users to reach into virtual and augmented reality to interact with new worlds.  Leap Motion was founded in 2010. The company is privately funded and headquartered in San Francisco.  More information: www.leapmotion.com

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.