Ravens also name Faceware Interactive Official Augmented Reality Provider
The Baltimore Ravens, in partnership with Faceware Interactive and Image Metrics technology, have developed a photo real, virtual, face painting experience that seamlessly integrates into the team’s mobile app (powered by YINZCAM). This experience, along with other new, in-stadium, augmented reality activations for the 2017 and 2018 seasons, is aimed at increasing fan engagement and excitement.
With over a dozen face paint looks to choose from, fans will be able to express their Ravens pride like never before. And, each look is shareable on social media and messaging platforms.
Later in the 2017 season, fans will also have access to the “Fan Mirror,” a full size, moveable, face recognition mirror located on RavensWalk, the M&T Bank Stadium concourse, or at special events. And finally, in 2018, in-stadium cameras will use facial recognition of fans in the stands and project face paint on them to the RavensVision boards.
The three, new augmented reality fan experiences expand upon the Ravens’ existing three-phase, $120 million self-funded stadium improvement project that will enhance the fan experience at M&T Bank Stadium. That program also includes two, 4K ultra-high definition video displays, the introduction of SKYCAM into the game experience and the 2018 reveal of four new 4K, ultra-high definition corner video displays.
About the Baltimore Ravens
Entering their 22nd year of existence, the two-time Super Bowl Champion Baltimore Ravens have earned a playoff berth in six of the past nine seasons. Since head coach John Harbaugh’s arrival in 2008, Baltimore has posted the NFL’s fourth-most total victories (95), won the league’s second-most playoff games (10), advanced to an impressive three AFC Championship contests, and in 2012, captured the World Championship in Super Bowl XLVII. The Ravens, who also won Super Bowl XXXV during the 2000 campaign, have made the playoffs in seven of the past 11 seasons – producing three AFC North Division titles during this time (2006, 2011 and 2012).
About Image Metrics
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